Writings

Posts in innovation
Innovation in Stereo: Is Hardware the New Software?

“…After nearly two decades of technology leaders refocusing on software-driven approaches, a subtle change in the world of audio speakers has inverted this thinking. How innovations in the smart speaker landscape have created a hardware paradox, where for the first time in seemingly ages, the physical device is proving more important than the software that drives it.”

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One Night Standard is Dead! Long Live One:Night!

"...Launched in 2015, The Standard and its leadership had chosen to wade into perilous territory others had avoided. As first-movers in the same-day booking space like the aforementioned HotelTonight (mobile) and Priceline (online) took market share, only The Standard chose to directly give their consumers their unique take on same-day bookings."

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Dollars and Scents - Tapping Primitive Instincts in Modern Consumerism

"..and it's this refined reaction that can drive emotionally compelling, Proustian Memories. We've all had them. That moment when a wave of sensations and emotions, deeply embedded in your shadowy subconscious, floods back with effortless ease.

In the consumer world, a few common brands are lucky to have this embedded in their offering. The fragrance of freshly ground coffee in Starbucks. The hot-out-of-the-oven cinnamon rolls at Cinnabon. Even our primitive malls bask in the ridiculous buttery balm of Auntie Anne's pretzels. (You're thinking about how good all of those sound right now, aren't you?)"

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